I love speaking to audiences about marketing, brand building + community.

 

Here are a few speaking topic ideas πŸ‘‡

Marketing Fundamentals for Scale (Even on a Low Budget) πŸš€

In this 1-hour talk, Erin will go over the marketing foundations that need to be in place before you scale your business. Ignoring these foundations will mean losing your business time, resources, and money. We'll cover:

  • Website optimization and conversion elements

  • Lead generation and email marketing

  • Branding and social media

  • Content and SEO

  • and so much more...

Perfect for marketers and non-marketer founders who want to learn more about building a strong base to market from.

Founder Fundamentals: Growth Marketing 🌱

In this 1.5-hour talk, Erin will demystify growth marketing and show you how to use a growth mindset to grow your leads, acquire more users/customers, and improve your conversion rates. We'll cover:

  • What growth marketing is

  • How it's different from traditional marketing

  • Strategies to bring growth marketing into your company

  • Examples of how companies are using growth marketing today

  • and so much more...

This session is perfect for marketers who want to have more of a growth-oriented mindset as well as startup founders who are looking to grow their businesses but aren't sure where to start.

The Content Marketing Flywheel ✍️

In this 1 hour session with Erin, you'll learn how to turn content marketing into a powerful content engine that works for you... long after you've hit publish, send, Tweet, or upload. You'll learn:

  • What a content marketing flywheel is

  • How to build a content marketing strategy

  • Why repurposing your content is a must

  • How to use the halo or network effect in your distribution

  • and so much more...

Perfect for startups, scale-ups, marketers, and non-marketer founders.

Community-Led Growth πŸ’β€β™€οΈ

In this 1 hour session with Erin, we'll discuss the importance of community-building and how leveraging community-led growth in your business can increase brand visibility, generate more leads, and produce more revenue. We'll cover:

  • What community-led growth is

  • How to build strong communities around your business

  • The tools you need to consider to build a safe, inclusive space

  • How to structure the community for success

  • and so much more...

Perfect for startups and scale-ups that recognize the importance of building community and want to create raving fans around their company or product.

Building Your Brand as a Founder or CEO πŸ‘©β€πŸ’Ό

In this 1-hour session with Erin, we'll talk about why CEOs need to set the example for the rest of their team with a strong personal brand that champions the company, establishes thought leadership, and leverages the power of networking. You'll learn:

  • Why building a personal brand is a must in 2021

  • How to determine the content focus and channels for your brand

  • The best content strategy formula for personal brands

  • Common mistakes to avoid when building your brand

  • and so much more...

Perfect for startup and scale-up founders/CEOs and the marketers that support them.

 

Past Speaking Gigs

Here is a partial list of the conferences and events that I have delivered presentations at over the years:

  • TEDx

  • Rogers Talks (Kanata & Kingston)

  • SAAS NORTH

  • RBC (Royal Bank of Canada)

  • Ontario Catholic Schools Trustees Association

  • Canadian Association of Medical Radiation Technologists

  • The Waterfront Series

  • Invest Ottawa

  • DigiCom

  • Make Art Work Ottawa

  • Ottawa Chamber of Commerce

  • The Box Summit

  • Hawaii Social Media Summit

  • WordCamp New York City

  • WordCamp Chicago

  • WordCamp Montreal

  • WordCamp Toronto

  • WebCom Montreal

  • Zone5ive

  • East Ontario Women & Finance Conference

  • Entrepreneurial Moms, Ottawa Chapter

  • The Ottawa Network

  • Algonquin College