Customer-led marketing strategy and leadership to inspire and engage target audiences, increase brand relevance, and generate outstanding results.
Hi, I’m Erin 👋 I’m a fractional CMO who blends brand with demand to create an experience your community will adore ❤️
💻 Marketing Strategy
Your marketing strategy should be hand-crafted to the community you serve. If your current strategy is ‘spray and pray’, let’s chat. 💬
👏 Community & Social Media
Even in B2B you’re still selling human-to-human. I’ll help you build an untouchable moat around your company: a community of raving fans.
🙌 Demand Generation
If your sales team is underwhelmed by the qualified leads in their pipeline, don’t just throw more money at ads… 😬There’s a better way.
✍️ Content & SEO
Having a solid content and SEO strategy, that positions your company as the go-to expert, will provide you with compounding growth.
📢 Brand
The B2B SaaS landscape is noisy. To catch the attention of the market, you need to have a brand that not only stands out but connects, too.
💡Marketing Mentorship
In addition to hands-on strategy and execution, I also work with marketers and marketing teams to fill gaps, build systems, and train new hires.
Who I work with
Startups & Scale-Ups
I work with startups and scaleups as a fractional CMO to guide the strategy, build processes, and hire/train new marketing team members. I also do project-based work to fill gaps in the marketing team and provide specific expertise.
Marketing Teams
Many marketers have a wide range of skills but have depth in a few key areas. I work with marketing teams to fill gaps and provide additional bench strength as well as train and mentor junior marketing hires.
Accelerators & VCs
An incubator/accelerator or VC firm is only as successful as its portfolio is. I work closely with top firms to ensure that portfolio companies have access to marketing advisement, strategy, and hands-on execution.
Featured In 📰
Emotionally connected customers have a 306% higher lifetime value ❤️
The most important and under-utilized questions in marketing today: who are we, what story do we have to share, and how does that translate to our brand?
The reality is, people don't buy what you sell, they buy why you sell it.
The best way to get people interested in the why? Tell stories.
But more importantly, tell the stories that matter.
Storytelling is incredibly vital to the success of a brand. In today's noisy marketplace, it's not enough to simply create something to sell... you need to create extraordinary moments and emotionally connect with your customers.
If you’re not creating an experience for your prospects and customers that makes them connected to your brand, let’s chat!
