https://www.erinblaskie.com/blog daily 0.75 2021-04-09 https://www.erinblaskie.com/blog/branding-halo-effect monthly 0.5 2021-02-09 https://images.squarespace-cdn.com/content/v1/5e5ae6cd9f10073832248c11/1612759842359-KXQR1PHMY4012VKIOLEY/Noibu%3A+Interviews+to+Increase+the+Halo+Effect Brand + Community Blog - Build Brand Credibility with the “Halo Effect” https://images.squarespace-cdn.com/content/v1/5e5ae6cd9f10073832248c11/1612759896492-7CMM8MJJAW2S5AO9WDCT/Gong+Podcast Brand + Community Blog - Build Brand Credibility with the “Halo Effect” https://images.squarespace-cdn.com/content/v1/5e5ae6cd9f10073832248c11/1612759932688-K6K8CP1RVPOL261B7R05/Drift+Events Brand + Community Blog - Build Brand Credibility with the “Halo Effect” https://www.erinblaskie.com/blog/5-steps-to-kickstart-your-personal-brand monthly 0.5 2021-02-08 https://images.squarespace-cdn.com/content/v1/5e5ae6cd9f10073832248c11/1612298022067-0HYLFI0FCKTI8DSNAPMA/Screen+Shot+2021-02-01+at+12.14.27+PM.png Brand + Community Blog - 5 Steps to Kickstart Your Personal Brand https://www.erinblaskie.com/blog/4l1wyjiubgmrw1wn0fgrk4aj4mkkwz monthly 0.5 2021-02-08 https://www.erinblaskie.com/blog/starting-the-start-up-with-erin-blaskie-on-the-moment-that-changed-everything-podcast monthly 0.5 2021-02-08 https://www.erinblaskie.com/blog/the-impacts-on-society-of-gender-bias-and-inclusive-recruiting-practices-for-tech-talent-a-podcast-interview-with-the-university-of-ottawa monthly 0.5 2021-02-08 https://images.squarespace-cdn.com/content/v1/5e5ae6cd9f10073832248c11/1589513668970-N6S8G4VSC1MKGMKBWXL6/Screen+Shot+2020-05-14+at+11.23.59+PM.png Brand + Community Blog - The Impacts on Society of Gender Bias and Inclusive Recruiting Practices for Tech Talent https://www.erinblaskie.com/blog/b2b-marketing-mental-health-and-fellowapp-on-torrecos-fulfilling-work-live-show monthly 0.5 2021-02-08 https://www.erinblaskie.com/blog/the-process-of-building-a-brand-remotely-with-trainual-video-podcast monthly 0.5 2021-02-08 https://www.erinblaskie.com/blog/on-remote-work-wrestlemania-and-digital-bffs-socially-responsible-networking-with-big-tall-john monthly 0.5 2021-02-08 https://www.erinblaskie.com/blog/4-things-to-think-about-before-you-scale-marketing-in-your-startup monthly 0.5 2021-01-25 https://images.squarespace-cdn.com/content/v1/5e5ae6cd9f10073832248c11/1583040220200-HJARZ5N6L1ELE1LQHHNI/marketing-expert-explaining-new-marketing-strategy-to-coworkers-picjumbo-com.jpg Brand + Community Blog - 4 Things to Think About Before You Scale Marketing in Your Startup https://images.squarespace-cdn.com/content/v1/5e5ae6cd9f10073832248c11/1583039939423-3CS4RN3N1XN7PS2RU3YG/Screen-Shot-2018-05-09-at-10.37.21-AM.png Brand + Community Blog - 4 Things to Think About Before You Scale Marketing in Your Startup https://images.squarespace-cdn.com/content/v1/5e5ae6cd9f10073832248c11/1583039977373-6LNKE1YPL7LMS1YCLIY5/Screen-Shot-2018-05-09-at-10.42.19-AM.png Brand + Community Blog - 4 Things to Think About Before You Scale Marketing in Your Startup https://images.squarespace-cdn.com/content/v1/5e5ae6cd9f10073832248c11/1583040027996-AQ5FY1SIHCSSS7NMWAZ2/Screen-Shot-2018-05-09-at-11.07.52-AM.png Brand + Community Blog - 4 Things to Think About Before You Scale Marketing in Your Startup https://images.squarespace-cdn.com/content/v1/5e5ae6cd9f10073832248c11/1583040081377-A94JDDFMU6BJZXBIE8CW/Screen-Shot-2018-05-09-at-10.51.52-AM.png Brand + Community Blog - 4 Things to Think About Before You Scale Marketing in Your Startup https://images.squarespace-cdn.com/content/v1/5e5ae6cd9f10073832248c11/1583040126433-SIM50NZAQK3P5H9WBFNP/Screen-Shot-2018-05-09-at-11.15.39-AM.png Brand + Community Blog - 4 Things to Think About Before You Scale Marketing in Your Startup https://www.erinblaskie.com/blog/have-writers-block-3-easy-ways-to-generate-ideas-for-your-content monthly 0.5 2020-03-01 https://images.squarespace-cdn.com/content/v1/5e5ae6cd9f10073832248c11/1583041631148-68T23HHR9QL14PQUGSVD/write-notes-from-laptop.jpg Brand + Community Blog - Have Writer’s Block? 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https://images.squarespace-cdn.com/content/v1/5e5ae6cd9f10073832248c11/1583039413579-MGVLU983GIF0UQDHNT3I/tim-ferriss-website.jpg Brand + Community Blog - What Do I Put on My Website’s Home Page? https://images.squarespace-cdn.com/content/v1/5e5ae6cd9f10073832248c11/1583039515803-QTFSUZKZHXIE8K103ZA7/new-relic.jpg Brand + Community Blog - What Do I Put on My Website’s Home Page? https://images.squarespace-cdn.com/content/v1/5e5ae6cd9f10073832248c11/1583039534500-NC471MIPZ5QZTGFR1Y7R/gary-vee.jpg Brand + Community Blog - What Do I Put on My Website’s Home Page? https://www.erinblaskie.com/blog/category/Productivity monthly 0.5 https://www.erinblaskie.com/blog/category/Remote+Work monthly 0.5 https://www.erinblaskie.com/blog/category/Social+Media monthly 0.5 https://www.erinblaskie.com/blog/category/Community+Building monthly 0.5 https://www.erinblaskie.com/blog/category/Content monthly 0.5 https://www.erinblaskie.com/blog/category/Branding monthly 0.5 https://www.erinblaskie.com/blog/category/Diversity+%26+Inclusion monthly 0.5 https://www.erinblaskie.com/blog/category/Marketing monthly 0.5 https://www.erinblaskie.com/blog/tag/outbound+marketing monthly 0.5 https://www.erinblaskie.com/blog/tag/CRO monthly 0.5 https://www.erinblaskie.com/blog/tag/branding monthly 0.5 https://www.erinblaskie.com/blog/tag/inbox+zero monthly 0.5 https://www.erinblaskie.com/blog/tag/content monthly 0.5 https://www.erinblaskie.com/blog/tag/content+creation monthly 0.5 https://www.erinblaskie.com/blog/tag/website+content monthly 0.5 https://www.erinblaskie.com/blog/tag/conversion+rate+optimization monthly 0.5 https://www.erinblaskie.com/blog/tag/inclusion monthly 0.5 https://www.erinblaskie.com/blog/tag/diversity monthly 0.5 https://www.erinblaskie.com/blog/tag/productivity monthly 0.5 https://www.erinblaskie.com/blog/tag/recruitment monthly 0.5 https://www.erinblaskie.com/blog/tag/remote+work monthly 0.5 https://www.erinblaskie.com/blog/tag/content+marketing monthly 0.5 https://www.erinblaskie.com/blog/tag/personal+branding monthly 0.5 https://www.erinblaskie.com/blog/tag/social+media monthly 0.5 https://www.erinblaskie.com/blog/tag/email monthly 0.5 https://www.erinblaskie.com/blog/tag/the+halo+effect monthly 0.5 https://www.erinblaskie.com/blog/tag/marketing+strategy monthly 0.5 https://www.erinblaskie.com/blog/tag/website monthly 0.5 https://www.erinblaskie.com/blog/tag/repurposing+content monthly 0.5 https://www.erinblaskie.com/blog/tag/website+optimization monthly 0.5 https://www.erinblaskie.com/blog/tag/erin+blaskie monthly 0.5 https://www.erinblaskie.com/blog/tag/inbound+marketing monthly 0.5 https://www.erinblaskie.com/blog/tag/UberSuggest monthly 0.5 https://www.erinblaskie.com/blog/tag/marketing monthly 0.5 https://www.erinblaskie.com/blog/tag/community+building monthly 0.5 https://www.erinblaskie.com/blog/tag/Quora monthly 0.5 https://www.erinblaskie.com/blog/tag/competitor+research monthly 0.5 https://www.erinblaskie.com/blog/tag/Feedly monthly 0.5 https://www.erinblaskie.com/blog/tag/inbox monthly 0.5 https://www.erinblaskie.com/blog/tag/video+games monthly 0.5 https://www.erinblaskie.com/home daily 1.0 2026-03-30 https://images.squarespace-cdn.com/content/v1/5e5ae6cd9f10073832248c11/1583021882356-EEMMNOE275XFWHCOPBU2/entrepreneur.png Erin Blaskie | B2B SaaS Marketing Consultant | Fractional CMO https://images.squarespace-cdn.com/content/v1/5e5ae6cd9f10073832248c11/1583021966125-C20AEC69Y3KN5EDY50F9/globe-and-mail.png Erin Blaskie | B2B SaaS Marketing Consultant | Fractional CMO https://images.squarespace-cdn.com/content/v1/5e5ae6cd9f10073832248c11/1583022464871-0ZH2QQ7WY8IXDK4B5QRO/techcrunch-long.png Erin Blaskie | B2B SaaS Marketing Consultant | Fractional CMO https://images.squarespace-cdn.com/content/v1/5e5ae6cd9f10073832248c11/1583022071789-FT3OAIOF03V3EUM4VE1T/wallstreetjournal.png Erin Blaskie | B2B SaaS Marketing Consultant | Fractional CMO https://images.squarespace-cdn.com/content/v1/5e5ae6cd9f10073832248c11/2df9a060-0ea7-4a28-98ef-dabda1e620bc/Erin_4019_PhotobyLindseyGIbeau.jpg Erin Blaskie | B2B SaaS Marketing Consultant | Fractional CMO - Emotionally connected customers have a 306% higher lifetime value ❤️ The most important and under-utilized questions in marketing today: who are we, what story do we have to share, and how does that translate to our brand? The reality is, people don't buy what you sell, they buy why you sell it. The best way to get people interested in the why? Tell stories. But more importantly, tell the stories that matter. Storytelling is incredibly vital to the success of a brand. In today's noisy marketplace, it's not enough to simply create something to sell... you need to create extraordinary moments and emotionally connect with your customers. If you’re not creating an experience for your prospects and customers that makes them connected to your brand, let’s chat! https://www.erinblaskie.com/speaking daily 0.75 2023-05-08 https://www.erinblaskie.com/contact daily 0.75 2024-04-13 https://images.squarespace-cdn.com/content/v1/5e5ae6cd9f10073832248c11/47057603-4b5f-47ba-abc7-8ae0f935cfd9/the-innovation-centre-1701109522091+copy.jpg https://www.erinblaskie.com/about daily 0.75 2024-07-23 https://images.squarespace-cdn.com/content/v1/5e5ae6cd9f10073832248c11/5d2509ef-13b0-4cda-a0f9-35954cae3502/Erin_3783_PhotobyLindseyGIbeau.jpg About Erin Blaskie https://www.erinblaskie.com/media daily 0.75 2025-01-28 https://www.erinblaskie.com/work-with-me daily 0.75 2021-04-27 https://www.erinblaskie.com/portfolio daily 0.75 2021-01-31 https://www.erinblaskie.com/portfolio/supermanagers-podcast monthly 0.5 2021-01-31 https://images.squarespace-cdn.com/content/v1/5e5ae6cd9f10073832248c11/1612070858916-638LO0QN93TKG28I2BXV/supermanagers2.PNG Portfolio - Supermanagers Podcast - Brand, Production, Launch. I had the pleasure of building the Supermanagers brand and launching the podcast, alongside the marketing and design team, during my time at Fellow. We interviewed incredible guests including David Cancel, Michele Romanow, Tara Robertson, Guy Kawasaki, and so many others. https://www.erinblaskie.com/portfolio/managerchats-twitter-chat monthly 0.5 2021-01-31 https://images.squarespace-cdn.com/content/v1/5e5ae6cd9f10073832248c11/1612071268733-VUCJ05IF3ADPYGO4B45F/managerchats2.PNG Portfolio - #ManagerChats - Twitter Chat - A great way to build community. Twitter chats are a perfect way to gather your community on Twitter to discuss specific topics, share expertise, and solve problems in the open. These monthly chats are often trending topics on the platform and generate anywhere from 3-5M impressions per chat. https://images.squarespace-cdn.com/content/v1/5e5ae6cd9f10073832248c11/1612071416391-WPU9VB1FXHIAH55YVVCA/managerchats3.PNG Portfolio - #ManagerChats - Twitter Chat - Incredibly dynamic, exceptional hosts. The thing that makes Twitter chats so special and unique is bringing in guest hosts that are well-known in their respective industries for their fresh insights, hot takes, or well-crafted Tweets. #ManagerChats features the best-of-the-best (this is just a few of the incredible hosts we have on the monthly chats.) https://www.erinblaskie.com/portfolio/anatomy-of-a-meeting-guide monthly 0.5 2021-01-31 https://images.squarespace-cdn.com/content/v1/5e5ae6cd9f10073832248c11/1612071798809-897AS2P69WU6EJ6QXP42/anatomy-ebook2.PNG Portfolio - Anatomy of a Meeting Guide - Guide conception, creation + launch. We launched a guide, The Anatomy of a Meeting: Team Meetings, to showcase how some of the world’s best companies host team meetings. https://images.squarespace-cdn.com/content/v1/5e5ae6cd9f10073832248c11/1612071956065-AME7ZVNYPMV8MTBU8HAM/anatomy-ebook3.PNG Portfolio - Anatomy of a Meeting Guide - Actionable and approachable content. This guide walks managers and meeting leaders through the steps required to have an effective team meeting. https://www.erinblaskie.com/portfolio/fellow-20-launch-product-hunt-youtube-premiere monthly 0.5 2021-01-31 https://images.squarespace-cdn.com/content/v1/5e5ae6cd9f10073832248c11/1612072451322-B8RKXA5HSOY721YO5Y9D/fellow20-launch2.PNG Portfolio - Fellow 2.0 Launch - Fellow 2.0 Launch Video. We wanted to share with the world our philosophies on meetings, where the future of work was going, and introduce the newest features in Fellow that were going to make meetings more productive for our users. This video achieved all of that and more. https://images.squarespace-cdn.com/content/v1/5e5ae6cd9f10073832248c11/1612072607095-21Q8TEJNM0WWW0Z9AZK0/fellow20-launch3.PNG Portfolio - Fellow 2.0 Launch - Sharing the news. The best part about launching new features is showing the value and benefit to users. Fellow’s 2.0 launch unveiled guest users, integrations, and more. https://www.erinblaskie.com/portfolio/fellowapp-youtube-channel monthly 0.5 2021-01-31 https://www.erinblaskie.com/portfolio/compass-north monthly 0.5 2021-01-31 https://images.squarespace-cdn.com/content/v1/5e5ae6cd9f10073832248c11/1612070265359-IS22DHE0911JP6ID0B6J/compass-north.PNG Portfolio - Compass North Brand Build Compass North Accelerator Program // Brand Build https://images.squarespace-cdn.com/content/v1/5e5ae6cd9f10073832248c11/1612070368222-KB76ZN9RQEMOAJKAPZKJ/compass-north1.PNG Portfolio - Compass North Brand Build Compass North Accelerator Program // Brand Build https://images.squarespace-cdn.com/content/v1/5e5ae6cd9f10073832248c11/1612070368743-O5N4GMNJUHJRPX9R0UK2/compass-north2.PNG Portfolio - Compass North Brand Build Compass North Accelerator Program // Brand Build https://images.squarespace-cdn.com/content/v1/5e5ae6cd9f10073832248c11/1612070368978-1M1W13ETU0BB6Q803HW5/compass-north3.PNG Portfolio - Compass North Brand Build Compass North Accelerator Program // Brand Build https://www.erinblaskie.com/portfolio/fellowapp-brand-refresh monthly 0.5 2021-01-31 https://images.squarespace-cdn.com/content/v1/5e5ae6cd9f10073832248c11/1612069523525-845DBDFB4I0499LZJXUR/fellow1.PNG Portfolio - Fellow.app Brand Refresh Messaging // Positioning // Home Page https://images.squarespace-cdn.com/content/v1/5e5ae6cd9f10073832248c11/1612069627917-P6G8HRNI7EIS5J9N4SEL/fellow2.PNG Portfolio - Fellow.app Brand Refresh Messaging // Positioning // Home Page https://images.squarespace-cdn.com/content/v1/5e5ae6cd9f10073832248c11/1612069687234-9IIQJEDNDT2K3GH6Y3GL/fellow3.PNG Portfolio - Fellow.app Brand Refresh Messaging // Positioning // Home Page