Using Ning to Create a Value-Added Service

Today I put together a Ning group for my clients. I’ve been thinking for a long time about a way I could pull together my clients in a non-intrusive way to allow them to network with one another, share opportunities and a place where my team and I could post opportunities we came across.  When I say opportunities, I mean things like book launches where our clients are looking for bonuses, telesummits where our clients need additional speakers, etc.

For those of you who don’t know, Ning.com is a website where you can build your very own social network.  It’s a place that allows total customization in both the look and feel of the site as well as the layout and features that are included.

In the Savvy Social Networking course (which just ended and is now being turned into a self-study program), we looked at how to setup and customize Ning and how to use it effectively in your business.

Here is a screenshot of the Inner Circle group for our clients:

The beauty of a group like this is that your clients can then have access to a place where they can setup their own profiles, sharing as much or as little information as they wish, and you can post information to your clients in one place.  I anticipate that as this grows (we just started inviting our clients), our clients will find immense value in being able to communicate with one another.

In my business, I am always trying to see where I can provide good value and add on value for our clients.  This year our focus is really turned inward as much as it is turned outward so that we can make sure our clients are setup for success and we are providing the tools they need.

What do you do to provide value to your business for your clients and customers?

[tags]Value, value-add, value-added, Ning, Ning.com, social network, social networking, social networks, Erin Blaskie, BSETC, internet marketing, internet marketing strategy, internet marketing strategist[/tags]

Related posts: