Twitter for Business Part 4: Automating Your Tweeting
A lot of our clients ask us about Twitter, getting started on Twitter and how to best use it. Well, we’re answering all of your questions in a no cost video series! (In case you missed video #1, you can watch it here, video #2 is here and video #3 is here!)
The fourth video is below which covers:
- Automating your Tweeting
- Using Hootsuite to pre-schedule Tweets
- A blog plugin to send posts to Twitter and Facebook
- YouTube’s Autoshare
There is no cost to watch the video series – simply opt-in here to be notified as soon as the fifth video hits the blog!
(If you have any trouble with the embedded video, click here to watch it directly on YouTube.)
Read MoreTwitter for Business Part 3: Finding People to Follow
A lot of our clients ask us about Twitter, getting started on Twitter and how to best use it. Well, we’re answering all of your questions in a no cost video series! (In case you missed video #1, you can watch it here and video #2 is here!)
The third video is below which covers:
- How to find people to follow
- How to organize people onto lists
- How to use Twitter directories
- And more…
There is no cost to watch the video series – simply opt-in here to be notified as soon as the fourth and fifth videos hit the blog!
(If you have any trouble with the embedded video, click here to watch it directly on YouTube.)
Read MoreSharing Twitter @ Replies – Value vs. Noise
I started the following conversation on Twitter today:
It sparked some great discussion on Twitter about why some people use this method and why it is valuable for some. It also sparked conversation around why it was indeed a noisy method used on Twitter. I felt it appropriate to do a blog post to illustrate more clearly what I was referring to and also to continue the conversation to see what you think about the method I am referring to.
Let’s first dissect the various types of sharing / conversational Tweets as they relate to @ replies.
First, there is the basic @ reply done right. This is when someone sends YOU a message and you reply back to THEM. It’s a one-on-one conversation that will still happen publicly but by placing the @ reply at the beginning, the only people who see it are you, the person it went to and anyone following both of you. Otherwise, it will not show up in the public feed.
The next type of @ reply is the one where you want to share the value of what the person said with your Twitter followers and add your own commentary of sorts. This should be used in moderation as it does add a lot of noise to your Twitter account. This is most often done as a re-tweet with the commentary at the beginning. This is done whether the Tweet was directed at them via an @ reply or just something they saw in their Twitter stream.
The reason that this type of @ reply is good is because it contains a complete thought plus the Twitterers own thoughts. There is no guesswork involved, there is no chasing the conversation thread back and people reading the Tweet ‘get it’ quickly.
Where we start to move into the pet peeve Tweets is when we see Tweets in our Home stream that clearly do not need to be there. These Tweets consist of conversations that provide no real value to other people, conversations that will be too difficult for someone to grasp quickly and confusing conversation. It’s sort of like being at a party and being pulled into a group of people having a conversation. You have to scramble to catch up or stand there and scratch your head.
I’m going to illustrate a few examples of these types of Tweets from my Home feed right now. I am not posting these to illustrate that how these particular Tweeters are Tweeting is wrong but rather point out the types of Tweets that I feel have value and the types of Tweets that I feel create noise instead. The beauty of social media is that everyone is going to use it differently and have preferences as to how they receive information.
This particular Tweet (above) was sent by ‘blogomomma’ to Lori specifically. Instead of doing a re-tweet and response at the beginning, a less noisy approach would have been to simply reply to that person with: @blogomomma – Um … Me hehe!! That would have sent the Tweet to just ‘blogomomma’ and anyone following the two of them versus sending it to everyone who follows Lori.
This Tweet (above) is an example of a re-tweet without context. This Tweet went out to everyone who follows Scott but without knowing the conversation, you don’t know what is hilarious. In order to find out, you’d have to trace the conversation back. A less noisy way would have been to either @ reply directly to the person or re-tweet it with context and commentary.
This Tweet (above) is another example of a conversation that is public but a bit hard to follow. To reduce noise, Sue could have put the @ reply first and sent it only to Sukie and anyone who follows the two of them.
Why This Conversation is Important
I like to know how other people use Twitter and how it’s working for them. I also like to share how I use Twitter in case it is helpful for others. Sometimes, we don’t even realize there is another way to do something so once we see it illustrated, it sparks conversation around the use of a tool.
So, I encourage you to leave a comment answering this question:
What do you feel is value vs. noise when it comes to @ replies and 1-on-1 conversations?
Read MoreEntrepreneurial Moms Ottawa Event Recap #EMOttawa
I just got back from speaking at my very last event before baby arrives and it was for the Entrepreneurial Moms group here in Ottawa. The event was focused on social media and it was the second time I’ve been to speak for this group.
I promised everyone at the event that I would post up the resources I mentioned and shared as well as the slide decks from the first and second events so this post is serving that purpose. I also figured it might be helpful for some of you out there who are jumping into social media.
Slide Deck from Part One
Slide Deck from Part Two
Resources Mentioned in the Slide Deck from Part Two
- Twitter Lingo 101
- Twitter for Business free Video Series
- Adding Revenue to Your Twitter Stream
- Lifestreaming Design
Twitter for Business: Free Video Series
A lot of our clients ask us about Twitter, getting started on Twitter and how to best use it. Well, we’re answering all of your questions in a no cost video series! The first video is below which covers:
- Setting up your account
- Naming conventions for Twitter
- How to setup your profile
- Customizing your design
There is no cost to watch the video series – simply opt-in here to be notified as soon as the second, third, fourth and fifth videos hit the blog!
(If you have any trouble with the embedded video, click here to watch it directly on YouTube.)
Read MoreThought-Provoking Interviews, Straight to Your Inbox
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