Posts Tagged "promotion"

Book Launches – Why they can make or break your book sales

Posted by on Aug 18, 2009 in Business Tips, Resources | 0 comments

When you write a book, the common goal is to get it into the hands of many people as possible. If you’re truly lucky, you’ll also get it into the hands of people who don’t know you yet. These people will be the new ambassadors of your message and may not have heard about you before or know what you’re about. Once they receive your book, they will no longer be left in the dark.

There are two ways to release a book. One way is to do it quietly and / or to your own network and market only. The second way is to do it up in a big way where you hit the most amount of people and involve others in the success of the launch.

I’ve been involved in quite a few info-product launches and in the launching of real books via Amazon. These are also known as “The Amazon Book Launch”. Creative no?

The goal, as we said previously, is to get the book into the most hands possible. You do this through reach. With a book launch, you want to reach out to other people who share synergistic products, ideas and thoughts who can contribute to the book launch or promote it.

Here’s how:

  • Research people who are doing something similar to you on the web but who don’t also have a competing book. Reach out to these individuals to see if they want to contribute a bonus to your book launch. The beauty about grabbing your near competitors is that it instantly puts you in the forefront making it appear like you lead the competition (and maybe you do).
  • Create a really compelling sales page where you will pitch the book and the bonuses. It’s important to have a presence that highlights the book and the teachings inside but that also showcases the bonuses. The more exclusive the bonuses are, the better the results will be.
  • Ask those who are contributing if they’d like to have you do a virtual event (teleseminar or otherwise) for their list. If so, you’ll have the chance to pre-pitch the concepts in the book. Teach one or two concepts from the book and let them know about the upcoming launch. If they liked you and what you had to say, they become pre-qualified to buy your book.
  • Set a date and lead up to it. The key to a book launch is anticipation of the idea and the launch. Do as many events and contributing partner promotion as possible leading up to the launch and the day of, make sure as many people as possible are promoting, Tweeting, talking about and highlighting your book.

There are other things you can do as well for your book launch but these are some highlights. The best part is that this entire process can be outsourced to a virtual assistance company like ours at Business Services, ETC. Delegate it, forget about it and watch the book sales pour in.

Been involved with a book launch?  Add your tips as a comment!

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Creating Successfully Promoted Speaking Events

Posted by on May 11, 2009 in Business Tips | 0 comments

I had an interesting experience recently with a speaking event that I was asked to speak at.  I had delivered a presentation at the event last year which was enjoyed by the participants so they asked me to come back and I gladly accepted.  Last year, the event was run the way events should be run.  The event organizer promoted it and was responsible for filling up the seats, etc.  This year, it seemed that the marketing and promotion was put on the speaker’s shoulders.

Now, I’m not trying to sound like a diva speaker but when you are asked to speak at an event, that should be something that is exciting for the event organizers.  Obviously there is some reason why they’ve invited you into the event to share your information.  Forcing the speaker to either “promote it or be canceled” is not the right tactic to get people excited about your event.  In fact, it usually makes speakers like me bolt for the nearest door and decline the opportunity.

So, how can you learn from my experience and help make your own events exciting? Here are a few tips.

  1. Don’t demand that people market your event – make them want to.
  2. Treat your speakers like gold – they are the appeal for your audience.
  3. Give your speakers plenty of resources to pull from.
  4. Don’t favor one speaker over another – promote them all evenly.
  5. Put together a committee for your event so you aren’t trying to do it all yourself. This causes burnout!

In any case, I learned a lot from the experience and have the pleasure of speaking at a few other well promoted, well attended events this year.  In those cases, I gladly promoted the events for two reasons… (1) They made it super simple and (2) they didn’t request that I do it — they left it up to us.  Golden rule is that people don’t like to be forced into doing things – they prefer to have the option.

What about you?  Ever experience anything similar in your own business or interactions with event coordinators?  What did you learn?

[tags]Events, conferences, promotion, marketing, successfully promoted speaking events, speakers, speak, speaking, promotional, Erin Blaskie[/tags]

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Passive Revenue Tip: Where can I promote my ebooks?

Posted by on Apr 29, 2009 in blog, Videos | 3 comments

Erin Blaskie answers your question of “Where can I promote my ebooks?” in this episode of her two minutes or less business tips series.

Have a question you want to send Erin? Send it to erin@bsetc.ca and she’d be more than happy to answer it for you.

Don’t forget to check out the YouTube channel for more great videos just like this one!

[tags]Erin Blaskie, BSETC, Business Services ETC, internet marketing tips, passive revenue, passive revenue tips, passive revenue help, promotion, ebook, e-book, e-book promotion[/tags]

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Free Teleseminar with Shannon Cherry – April 2 @ Noon Eastern

Posted by on Mar 30, 2009 in blog, Events | 4 comments

The Inside Scoop on Getting Free Publicity for Your Business
with Shannon Cherry, APR MA -The Power Publicist

Do you want a to attract more clients and customers?

And wouldn’t it be great if you don’t have to pay anything to get those prospects to your door – and get them to really want to buy from you – because they feel you’re the CREDIBLE expert in your field?

There’s ONLY one way you can do that: by working with journalists to get your story to be heard!

In this exclusive teleseminar, you’ll learn the insider information based on a survey that Shannon Cherry conducted of 800 journalists across the US. She polled and interviewed reporters and media professionals from small to the big national media outlets including CNN, Prevention Magazine, Everyday with Rachael Ray and Entrepreneur. And what she found out will help you get the free publicity you want to attract more prospects and establish yourself as the recognized expert.

You’ll learn:

  • The ONLY thing media professionals want from you
  • The #1 MISTAKE most people make when reaching out to journalists
  • How to give reporters the information they need to make them want to do a story on you
  • and much more

Register Your FREE Seat in This Teleseminar
April 2, 2009 @ Noon Eastern


Name
Email

Can’t make the call live? That’s ok! We’ll send out a recording after the call!

About your presenter, Shannon Cherry:

Shannon Cherry, APR, MA, is the Power Publicist. She helps business owners and entrepreneurs to attract more customers through publicity and marketing. She is the founder and president of Cherry Communications and its subsidiary, Be Heard Solutions. For more than 15 years, she’s been turning people’s thoughts and ideas into clear, concise, compelling stories – the kind that stands above the rest and gets noticed.

A former TV and newspaper journalist, Shannon has aggressively designed and developed dozens of innovative public relations strategies through various press conferences, trade shows, and news releases. Her clients have appeared on the pages of USA Today, the New York Times, Yahoo! Internet Life, Entrepreneur, Associated Press, First for Women, Popular Photography, and Parenting and have been featured on the Today Show, CNN, The History Channel, Good Morning America, and Oprah.

An award-winning publicist and published author of two books, Shannon was named to the list of Top Business Women to Follow on Twitter and Top Women in Business to Watch. She also has been named one of the top 60 business bloggers and top 30 PR bloggers in the world.

Shannon publishes the popular and highly-recommended ezine, Be Heard!, delivered to more than 6200 subscribers each month. Get your free publicity power pack by signing up for Be Heard! at http://www.beheardsolutions.com. She also offers additional free tips and tactics at her blog: http://www.thepowerpublicist.com.

[tags]Erin Blaskie, BSETC, Business Services ETC, Shannon Cherry, publicity, promotion, marketing, inside scoop[/tags]

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