Entrepreneurial Moms Ottawa Event Recap #EMOttawa
I just got back from speaking at my very last event before baby arrives and it was for the Entrepreneurial Moms group here in Ottawa. The event was focused on social media and it was the second time I’ve been to speak for this group.
I promised everyone at the event that I would post up the resources I mentioned and shared as well as the slide decks from the first and second events so this post is serving that purpose. I also figured it might be helpful for some of you out there who are jumping into social media.
Slide Deck from Part One
Slide Deck from Part Two
Resources Mentioned in the Slide Deck from Part Two
- Twitter Lingo 101
- Twitter for Business free Video Series
- Adding Revenue to Your Twitter Stream
- Lifestreaming Design
Sharing a LinkedIn Event
The following question came in via my Formspring account, “I’ve been using LinkedIn for a long time so this may be a dumb question but when I set up an event, it tells me that “An update has been sent to your network letting them know about your event”. Do I still need to “Share with Contacts” one by one?”
For those of you who are not familiar with LinkedIn’s practices, you can create Events to share with your connections. These events can be virtual or in-person events but adding them to LinkedIn increases the exposure for a specific event.
Setting Up an Event on LinkedIn
To setup an event, you want to login to LinkedIn, click “More” at the top of your screen and scroll down to Events.
Once you’ve setup your event and added the details, you can then publish your event.

Once your event is published, you will see a confirmation screen that looks like this:

Notifying Your Network & Sharing the Event
As you can see, the first box states that “an update has just been sent to your network letting them know about your event on LinkedIn.” So, what does this mean? This means that as soon as you publish your event, your status update (now known as a network update) is updated with the event.
Crowdsourcing an Answer: Social Media Transition Tool
Last week (or was it the week before…) I spoke at The Ottawa Network’s (TON) special event on the subject of “Becoming Known by Using Social Media & Blogs”. Afterward, I had a lot of great questions come in from people who had attended my talk. There was one in particular that I wanted to post publicly to get YOUR feedback, support, guidance and advice on as I couldn’t answer it.
The question is in two parts. The first one is good – I answered it but it’s the second I need your help with.
Thanks in advance!
——–
An e-mail from Tim Warland:
Thank you for the insight into “today’s generation” at TON last night. I didn’t get a chance to speak with you but have a couple questions:
- What is the Google tool you discussed to “stalk” yourself? (Erin’s Answer: The Google tool that I use to stalk myself (haha) is Google Alerts. You can set them up and have them send you a daily e-mail of the mentions of your name, a keyword, your company name, etc. Best part is that it is free!)
- I think there is a hole in the social media space. Do you know which tool can patch it?
Two popular social media tools are facebook and linked-in. Although I don’t facebook, it is a place to inform family and casual friends about my life (not specifically my work life). LinkedIn is for my professional network. As a rule, I only connect to people I know well enough to introduce them to other people in my network. That leaves a hole for about 400 people I know. Folks like the person I shared a plane ride to Boston, people from whom I collected a business card at a tradeshow. Maintaining some form of informal connection is important. What tool manages these casual relationships?
I’d like to nurture these people who, for the most part, haven’t connected to social media. My objective is to create a monthly newsletter that I can email to different tribes (if the term is correct). The 6-paragraph version of the newsletter would be for family and close friends (the facebook crowd). A three paragraph version would be for professional colleagues (the linkedIn crowd). A single paragraph version would go to the hundreds of casual connections.
The email would direct people to view my blog (which would look like the 6-paragraph newsletter) and suggest they follow me on twitter, or whatever. The idea would be to encourage them to make a connection back to me.
What tool is available to fill this space as we transition the older crowd (my tribe) to the new media? Any ideas?
(Erin’s Answer: I don’t really know… I use Twitter but I don’t know that it’s a great transitional tool. Let’s put this to the crowd!)
Thank you in advance! Leave a comment if you can help answer #2.
Read MoreiPhone Business Apps
I LOVE my iPhone and if you know me, you know that I talk about it often. Here’s a little video I did about the iPhone apps that I use on my iPhone.
What iPhone apps do you use?
[tags]iPhone, iPhone apps, business apps, Erin Blaskie, productivity, LinkedIn, Facebook, Tweetie, MySpace, Urban Spoon, Outpost, Bump, Diggnation, Ustream, Fring, Dictionary[/tags]
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