Posts Tagged "internet marketing implementation"

Fee-Setting for Service Professionals

Posted by Erin Blaskie on Jan 9, 2009 in blog | 6 comments

On today’s Ask Erin Live streaming session, the question came up about fee setting.  This was a great question but difficult for me to answer because I’ve always been an organic type of fee-setter… Just setting fees based upon what I thought the value was and what I felt I was worth.

However, not everyone can pull pricing (or should pull pricing) out of midair like I do.  I mentioned having resources on this subject and I do… There are two of my colleagues I want to point you toward.

The first is Tom Buford of ChargeWhatYouDeserve.com. He has some great info-products on setting fees and determining what to charge in your service based business.  In fact, he calls it the blueprint for setting fees and I believe it!  Tom is an amazing entrepreneur and someone I admire greatly.

The second is Kendall Summerhawk. Kendall has an info-product on fee setting as well.  Kendall is an amazing coach and entrepreneur who has worked with many successful entrepreneurs and has masterminded with some of the top internet marketers on the planet.

So, check them out if you wish!  I’m not making any personal guarantees here on the products but I can refer you to both since I know them both via this wonderfully connected universe we have.

Cheers,
E.

[tags]Fee-setting, fee-setting for professionals, fee-setting for services, fees, determining fees, setting fees, Erin Blaskie, Tom Buford, Kendall Summerhawk, internet marketing, internet marketing strategy, internet marketing implementation[/tags]

Death to the VA?

Posted by Erin Blaskie on Jan 7, 2009 in blog | 8 comments

Today marks the BIG day for our free teleseminar where we’re going to introduce the new business and what our BIG plans are for 2009. It seems like a lot of people are doing this… We’re really moving into who we are truly meant to be and to see everyone doing it is glorious!

One of the things I’ve been joking (partially?) with my clients about is that on January 1, 2009, the virtual assistant part of my died. I am going to admit it… I did not make the world’s greatest VA. Funny that it took me four years of running my VA business and teaching others to create VA businesses before realizing that it just wasn’t my calling.

So… why is that? Well, a few things. First – I’m a born entrepreneur. I revel in the big picture, the results, working inside of your passion and exceeding set goals. Second – doing “tasks” is not my specialized skill set. Sure, I could do all of the “tasks” that a VA was required to do but when it came to just staying in that one place, I couldn’t. I was always off doing other things too which distracted me from being just a VA.

Now that I’ve stepped into this new me, I realize that being an Internet Marketing Strategist IS my forte. The best part is that our company can still offer virtual assistance but in the form of implementation – the follow through to carefully thought out plans. It’s just that I don’t need to be doing it… My talented team can (and they do an even better job than I ever could have!) There were many holes that existed in my previous work with clients and now that I can see them, it’s allowed me to adjust accordingly.

No one was being served properly when we mashed together – both parties having different expectations and both expectations falling short. The client didn’t know where to start, we didn’t know their businesses well enough (and soon enough) and the frustration would set in. Being a big picture thinker and loving when goals are set to work toward, I changed all of that for 2009.

Instead of just “doing”, now we’re doing what we’ve naturally done for quite some time… We’re now planning, following through and then measuring results.

Come to our free teleseminar to learn more. Just click here to register. If it’s past the date of the teleseminar when you are reading this, click through and register anyway – you’ll get a copy of the recording and can hear about all of the exciting things we’re doing in 2009 and beyond!

You can also learn more about our company by watching our video here:

[tags]Erin Blaskie, internet marketing, internet marketing strategy, internet marketing implementation, marketing strategy, virtual assistant, virtual assistance, BSETC[/tags]

Facebook Fan Pages

Posted by Erin Blaskie on Jan 6, 2009 in blog, Web & Technology | 0 comments

All around the social networking universe, people are talking about Facebook fan pages. The reason these are getting more and more highly discussed is because people like myself (and many others) are all reaching or have exceeded the 5,000 friend limit that Facebook inflicts on the Facebook universe. (I am currently sitting at 5,000 with about 200+ friend requests sitting in waiting – when someone drops off, I friend the next one in line).

In needing to find an alternative for people who want to friend me, I’ve just today (January 6, 2009) started my first ever Facebook fan page. You can check it out here.

Here’s what I’ve learned in the process…

• Facebook pages are easy to create. The entire process took me less than thirty minutes and I now have a secondary place for people to “friend” me on Facebook.
• You can add video, events and discussions to your fan page. This keeps the level of interaction one might expect to see on a profile page up. Doesn’t feel like you’re missing much this way!
• There are no caps on the number of fans you might have on Facebook. This is also good for those of you (us) who reach 5,000 and want someplace for people to go after that!

So, please feel free to visit the new Facebook fan page and fan me if you wish!

Also, here’s a video from Mari Smith of Why Facebook? on how to create and find Facebook fan pages.

[tags]BSETC, Erin Blaskie, Facebook, Facebook fan page, Facebook fan pages, fan pages, internet marketing, internet marketing support, internet marketing strategy, internet marketing implementation[/tags]

Free Teleseminar: Sheri McConnell at Create Your Group Discusses Membership-Based Businesses

Posted by Erin Blaskie on Jan 6, 2009 in Uncategorized | 0 comments

On January 12, 2009, we hosted a FREE teleseminar with Sheri McConnell, founder and president of Create Your Group (www.createyourgroup.com).

Sheri recently announced that she was going to be liquidating her Create Your Group Program and never offering it again… This piqued my curiosity and I invited her to come to BSETC to explain why a liquidation (good to hear if you are wondering what the next steps are with your product!) and also why she’d retire a product that is in such high demand.

Not only that, Sheri discussed membership-based businesses and why they are so smart to create. We had an open call format where I asked her my burning questions and the participants asked her theirs. This is the time to listen to this audio recording as Sheri really will be changing her focus away from this type of content delivery where CYG is concerned and moving to another format (which she just might share on the call!)

To obtain a copy of the recording, please enter your information below.

[tags]Erin Blaskie, BSETC, teleseminar, free teleseminar, internet marketing strategy, internet marketing implementation, internet marketing support, internet marketing, virtual assistance, Sheri McConnell, Create Your Group, www.createyourgroup.com, membership-based business[/tags]

Get Your Video on the Web Quick & Easy!

Posted by Erin Blaskie on Dec 10, 2008 in Uncategorized | 0 comments

Online Video is here to stay, so it’s time for you to join the party! Fortunately, with the proliferation of free video hosting sites like YouTube, Blip.tv, iFilm and Veoh, today anyone with a camcorder and an Internet connection can produce a video and share it with the world. Best of all, you don’t need to be Martin Scorsese to create a video for the web! Online Video viewers are very forgiving…

Producing video for the Web can be a powerful marketing tool for your business. Some benefits include:

• Free or low-cost publicity and exposure for your company
• Instant access to a worldwide audience on the Web, 24/7
• The ability to use your video hosting site’s HTML code to add the video to your own Web site

Here are 4 simple steps for getting your video on the web:

1. Produce a short video
“Short” is the key word here, for several reasons: First, online viewers have a much shorter attention span when watching video on the Web. Second, longer videos mean larger file sizes. Most free video hosting sites have a 100MB limit; some even less. For great, do-it-yourself, online video tools, visit Serious Magic and look at their inexpensive “Vlog It” software. You can use a webcam, an inexpensive camcorder or, my personal favorite, the ultra-cool Flipcam.

2. Output your video for online viewing
Once you’ve got your video, it still needs to be encoded and compressed to make it “Internet-friendly.” Video files can be enormous, but compression software shrinks the video file size so it plays more smoothly on the Web. Remember to save or export your file to an online-compatible size, which is 320 X 240 resolution; and compress it so it’s under 20MB, if possible. Be sure to save your video file in a format that most video sites accept, such as a Quicktime movie (.mov), a Windows movie (.wmv) or Flash (.flv) file. QuickTime Pro (for Windows or Mac) is ideal for compressing your video and transferring it to whatever file format you prefer (Windows, Flash, MPEG). Of course, if you’re using the aforementioned Flipcam, you just flip open the USB connector, and plug the videocamera directly into your computer.

3. Upload to several free video hosting sites
Now comes the fun part – You get to upload your video and share it with the world! Most of the popular video sites have relatively easy upload instructions: First, you’ll have to create an account for each site. The video hosting sites usually have a two or three step process that allows you to browse for your video file on your computer; add a title and description; and then click “upload” to post your video file. Most sites will also give you options for adding a thumbnail photo, selecting your genre or category or, in some cases, signing up for revenue sharing. I suggest that you go beyond the obvious sites like YouTube and Yahoo, and upload your video to some of the other, more feature-rich sites such as Revver, Brightcove and Stickam. Visit the individual sites for easy upload instructions.

4. Promote and share your new “online TV channel”
After you’ve uploaded your video, the video hosting sites provide the option of “sharing” your video by giving you a link/URL that you can e-mail to your contacts. Most sites also include a great feature that allows you to copy the HTML code and “embed” the video right into your own website or blog. Simply cut and paste the code provided into your own site.

Follow these four steps and you can have your own video on numerous video websites and on your own website or blog – quickly, easily and inexpensively!

[tags]Lou Bortone, Online Video, BSETC, Erin Blaskie, internet marketing strategy, internet marketing support, internet marketing implementation, internet marketing[/tags]