All your social marketing efforts can be flushed down the drain faster than you can say, “Where’d my clients go?” by a few well-placed negative comments. Especially if you’re in an industry that has clients very active on the internet. Not managing your reputation can sometimes cost you dollars, literally. Are you doing anything to manage yours?

Reputation management is a growing niche of social marketing for VAs, that is a very valuable resource for online businesses.

• Regularly monitor what is being said about you online in order to catch negative comments quickly
• Do your part to regularly add valuable, positive content about your business to stay at the top of these sites (and push any negative comments down!)

Having a strong plan that incorporates these two objectives should be able to head off any reputation disasters, or nip them in the bud when they start. Can you afford to rebuild your reputation at the cost of your business? Most can’t.

[tags]Reputation management, Rebecca Zwar, BSETC, Erin Blaskie, internet marketing support, internet marketing advice, internet marketing strategy, social networking, social media[/tags]

Time is an important component in any teleseminar presentation. There’s a lot to write about when it comes to this topic, so I’ll explore it now and also in future postings. As a teleseminar presenter, we need to be cognizant of time. We need to start on time and end on time. We need to plan our content carefully so that we can get everything completed in the time allotted. We need to cue certain things to play into our teleseminar whether it is bumper music or pre-recorded segments. Time is of the essence. We only have so much and we must use it wisely.

For now, I’ll just focus on one key area – starting your teleseminar on time. There’s nothing worse than showing up to a teleseminar a minute or two early and then watching the clock tick to the top of the hour and then three minutes or more past that … and still… the presenter has not started the presentation. He or she may be chatting casually, fussing with the recording, or worse still, not on the call yet! That happened to me the other day. The instructor of the class spent several minutes chatting about everything under the sun except the topic. When we did get started with the content, it was already 10 minutes past the hour. Disappointing to the least – and it was a paid class.

If you want people to respect you, it’s important to respect them first. And, you do that by respecting their time. Don’t waste people’s precious time. Always start your call at the top of the hour with an introduction and then move into your material.

If you want to chit chat before – do it before the start of the class. It’s also a good idea to let people know in your pre-teleseminar emails that you will start the class at the top of the hour and that they should arrive on the line at least 2 minutes early. Give them a link to http://www.time.gov so they can synch their watches and clocks.

In the future, we’ll explore other issues around time that will not only make your presentations more effective, but also position you as professional and polite in the eyes of your audience.

About Tara Kachaturoff

Tara Kachaturoff provides coaching, consulting and implementation services related to teleseminar design, development and delivery. A professional speaker, writer, and television producer and host, she enjoys helping her clients to express themselves at their very best through using teleseminars and related technology.

[tags]Tara Kachaturoff, Teleseminar, teleseminar coordination, teleseminar setup, teleseminars, internet marketing strategy, internet marketing advice, internet marketing support, BSETC, Erin Blaskie[/tags]