Podcast: To Follow or Not to Follow (Ep. 13)

We’re pleased to announce that we will be hosting a weekly podcast via iTunes!  Each week, we’ll be bringing you a five-minute or less podcast focused on a variety of topics: social media, Internet marketing, entrepreneurship, general business tips and more.

Episode 13: To Follow or Not to Follow

One of the things I get asked often is, “Out of the people who follow you on Twitter, how do you determine who to follow back?” Prior to a few weeks ago, that answer was, “Everybody.” I had this notion that I would follow everyone who would follow me and then use lists to suss out who I really wanted to listen to versus those that I wanted to tune into sometimes.

Unfortunately, that method turned out to be the incorrect path for me.

This episode explains why my path was incorrect and how you should approach adding people to follow.

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