Outbound vs Inbound Marketing

Yep, still working on all this! Its not as easy as it seems, and gets to be dang time consuming at times. Perhaps we can all help each other, though that seems difficult because we’re all competing for clients as well. Still, good to remember. Wish you all the best!

The coolest thing is — there isn’t really any competition At least, I don’t believe there is. There is enough business to go around this world ten fold and the difference is finding those clients who resonate closely enough with what you are doing.

I think outbound marketing techniques are getting less and less effective over time for two reasons.  First, your average human today is inundated with over 2000 outbound marketing interruptions per day and is figuring out more and more creative ways to block them out, including caller id, spam filtering, Tivo, and Sirius satellite radio.  Second, the cost of coordination around learning about something new or shopping for something new using the internet (search engines, blogs, and social media sites) is now much lower than going to a seminar at the Marriott or flying to a trade show in Las Vegas.