Book Launches – Why they can make or break your book sales

When you write a book, the common goal is to get it into the hands of many people as possible. If you’re truly lucky, you’ll also get it into the hands of people who don’t know you yet. These people will be the new ambassadors of your message and may not have heard about you before or know what you’re about. Once they receive your book, they will no longer be left in the dark.

There are two ways to release a book. One way is to do it quietly and / or to your own network and market only. The second way is to do it up in a big way where you hit the most amount of people and involve others in the success of the launch.

I’ve been involved in quite a few info-product launches and in the launching of real books via Amazon. These are also known as “The Amazon Book Launch”. Creative no?

The goal, as we said previously, is to get the book into the most hands possible. You do this through reach. With a book launch, you want to reach out to other people who share synergistic products, ideas and thoughts who can contribute to the book launch or promote it.

Here’s how:

• Research people who are doing something similar to you on the web but who don’t also have a competing book. Reach out to these individuals to see if they want to contribute a bonus to your book launch. The beauty about grabbing your near competitors is that it instantly puts you in the forefront making it appear like you lead the competition (and maybe you do).
• Create a really compelling sales page where you will pitch the book and the bonuses. It’s important to have a presence that highlights the book and the teachings inside but that also showcases the bonuses. The more exclusive the bonuses are, the better the results will be.
• Ask those who are contributing if they’d like to have you do a virtual event (teleseminar or otherwise) for their list. If so, you’ll have the chance to pre-pitch the concepts in the book. Teach one or two concepts from the book and let them know about the upcoming launch. If they liked you and what you had to say, they become pre-qualified to buy your book.
• Set a date and lead up to it. The key to a book launch is anticipation of the idea and the launch. Do as many events and contributing partner promotion as possible leading up to the launch and the day of, make sure as many people as possible are promoting, Tweeting, talking about and highlighting your book.

There are other things you can do as well for your book launch but these are some highlights. The best part is that this entire process can be outsourced to a virtual assistance company like ours at Business Services, ETC. Delegate it, forget about it and watch the book sales pour in.

Been involved with a book launch?  Add your tips as a comment!

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